Spaces That Reflect
the Brand

Environment Branding Strategy |

Spatial Design Theme |

Project Planning and Management

Environment Branding Strategy | Spatial Design Theme | Project Planning and Management

Total Area - 100000 Sq. Feet.

Atlas Copco (India) Pvt. Ltd. is a global leader in delivering innovative solutions across compressed air and vacuum systems, energy management, pumps, power tools and assembly technologies. Trusted by customers worldwide, our products and services are engineered to support safe, reliable and efficient operations across a wide range of industries. The Atlas Copco brand is part of the Atlas Copco Group.

With operations supporting customers in around 180 countries, Atlas Copco combines technological innovation with a strong focus on safety, productivity, resource efficiency and sustainable industrial development. With a heritage spanning 150 years, the brand continues to develop solutions that help shape the future of industries & improve everyday life.

Approach

Interics conducted a detailed study of each Atlas Copco site, analysing its individual layout, usage, mandatory requirements, departments, audiences and communication needs. Based on this study, we mapped content across distinct areas and identified opportunities for both mandatory brand communication and thematic storytelling. Our approach was to create a consistent Atlas Copco experience while giving each location a distinctive spatial character relevant to its people, purpose and the environment.

Solution Areas

We developed powerful messaging, vibrant graphics, relevant content, creative installations and site specific spatial experiences across multiple Atlas Copco offices and facilities in India. At the H.O. Dapodi canteen, we created a theme celebrating India’s rich cultural diversity, featuring a life-size truck representing the movement of groceries across the country, regional cuisine inspired graphics, illustrations like construction tools, hand painted earthen pots and vases, folk style fabric paintings and traditional ‘Puneri Patya’ on wood.

At the Nashik site, sustainability became the central theme, with branding and installations created using environment conscious materials such as earthenware, bamboo and printed fabric instead of vinyl. The Design Studio was transformed with bright colours, evocative illustrations and creative installations, while other Atlas Copco offices and factories received a carefully balanced blend of brand compliant creative communication and mandatory content.

Outcome

The projects transformed functional offices, factories, canteens and workspaces into engaging brand environments with distinct identities and meaningful stories. Across locations, the execution maintained Atlas Copco’s brand consistency while allowing each space to communicate its own theme and purpose. Interics’ strong vendor network, project management expertise and in-depth understanding of materials and production processes enabled seamless installation and high quality execution across multiple locations in India, delivering a cohesive and memorable spatial brand experience.