Space with Brand Purpose

Environment Branding Strategy | Spatial

Design Theme | Project Planning and

Management

Environment Branding Strategy | Spatial Design Theme | Project Planning and Management

Total Area - 150000 Sq. Feet.

MARS Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections, bringing some of the world’s most recognisable and loved brands to consumers across the globe. With a heritage spanning more than 100 years, Mars has built its legacy around iconic products, strong consumer connections, continuous innovation and a commitment to quality. As part of the family-owned Mars business, MARS Wrigley takes a long-term view of growth and impact, guided by a clear purpose and a belief in doing business responsibly.

The organisation continues to challenge itself, its associates, partners and suppliers to evolve how it operates while creating positive impact for people, communities and the planet. From its products and workplaces to its global operations, MARS Wrigley combines heritage, innovation, purpose and a deep understanding of consumers to create experiences that remain relevant across generations.

Approach

We approached the project by translating the brand’s rich heritage, iconic products and distinctive personality into an engaging spatial experience. The objective was to create a workplace and factory environment where brand storytelling, employee engagement, navigation and visual identity came together seamlessly across both corporate and shop floor spaces.

Solution Areas

We developed a comprehensive factory and office branding system covering High Function Wayfinding & Signage, Spatial & Architectural Branding and Facade, Workforce Touchpoints across the Shop Floor and Internal Murals. Iconic MARS Wrigley products were brought into the physical environment through creative chocolate inspired wall branding, product-led installations and a distinctive clock featuring the brand’s products. A dedicated History Wall was created to narrate the company’s journey and heritage, while murals and branded touchpoints added energy and personality throughout the facility. Every element was designed to balance functionality, brand storytelling, employee engagement and the visual character of MARS Wrigley.

Outcome

The result was a high impact 150,000 sq. ft. brand environment that transformed the factory and office into an immersive expression of MARS Wrigley. From large scale architectural branding and functional wayfinding to product led installations, heritage storytelling and shop floor touchpoints, the space creates a consistent experience that celebrates the brand’s legacy, brings its products to life and strengthens everyday employee connection with the MARS Wrigley identity.