Immersive and Tactile Experience

Experience Centre Design | Space Branding

Strategy | Space Graphics | Murals & 3D Creative

Installation Designs | Production and Execution

Experience Centre Design | Space Branding Strategy | Space Graphics | Murals & 3D Creative Installation Designs | Production and Execution

Total Area - 25000 Sq. Feet.

TRUMPF (India) Pvt. Ltd. is part of TRUMPF, one of the world’s leading providers of laser technology and high-tech manufacturing solutions. The company is recognised for its expertise in precision engineering, advanced technology, innovation and industrial automation. With a strong focus on advancing modern manufacturing, TRUMPF combines engineering excellence with a commitment to helping industries enhance precision, productivity, flexibility and operational efficiency.

Approach

For TRUMPF’s Experience Centre in Pune, we approached the project as an opportunity to transform the brand’s technological strength into an immersive spatial experience. The objective was to create a centre that would not simply display products, but narrate TRUMPF’s journey, technology, precision and engineering capabilities through a carefully planned spatial narrative and user journey.

Solution Areas

We developed a complete Experience Centre Design, covering Spatial Experience Strategy, Layout & Structural Design, Graphic & Lighting Design, Interaction Design Management. The experience combined 2D and 3D creative installations with industrial materials to reflect TRUMPF’s engineering character. A Legacy Wall featuring historical photographs narrated the brand’s journey, while metal gear installations and a 3D Jaguar figure added a strong industrial and sculptural dimension. A distinctive welcome text created in metal reinforced the brand’s precision engineering personality. Product-focused installations were designed to communicate precision and speed, while interactive, immersive and tactile elements encouraged visitors to engage with the brand story. The modular nature of selected installations also allowed them to be adapted for trade shows, events and exhibition booths.

Outcome

The outcome was a distinctive 25,000 sq. ft. experience centre that transformed TRUMPF’s technology and engineering capabilities into a memorable physical journey. The combination of metal craftsmanship, legacy storytelling, 2D/3D installations and interactive experiences created a space that communicates precision, innovation and technological leadership. Strong production and execution capabilities, supported by Interics’ diverse vendor network, enabled the vision to be translated into a high-quality, immersive brand environment.