Expertise
COCOA COTTAGE
Cocoa Cottage was a new venture in handmade chocolates aspiring to build a strong brand in a largely unorganized sector.
The challenge was to develop a distinctive branded retail environment that would help Cocoa Cottage to stand out in an unorganised yet competitive market, and that could be replicated in outlets across the country.
Store design, Interior planning and Spatial communication
Approch
To design a retail experience that would be attractive and engaging, inviting walkins to linger and absorb the brand story and sample the chocolates on offer.
SOLUTION AREAS
Designing the retail outlet with brand colours and unique graphics to capture a distinct story for the brand.
Designing signage and walls based on the brand’s new identity and visual language.
Designing and installing wall graphics that were both entertaining and informative. Using doodles and cartoons, we traced the history of chocolate and also communicated the fun, enjoyable aspect of chocolate.
Precise and timely delivery of the branded store through meticulous attention to detail, vendor and project management capabilities.
Outcome
With spatial planning and creation of customer experience elements, Interics helped shape a premium yet inviting retail interior that reflects the company’s values and drives sales. We also succeeded in creating a wow factor that attracted footfalls and encouraged customers to stay and shop.
