Premium Transmission
Premium Transmission is India’s first indigenous industrial gearbox manufacturing company who enjoyed a monopoly in the market for over 5 decades. However for a few years, the company lost its leadership. When Premium approached Interics, it was on the path of recovery, and required Brand Image Building to communicate its renewed energy, focus and stability.
Brand Positioning | Brand Strategy | Brand Property Creation | Communication Templates
Approch
After a SWOT analysis and study of Premium’s market, competition and competitors’ communication, Interics designed and implemented an integrated Brand Building campaign to be promoted across business stationery, events, digital media, exhibitions, brand collaterals and internal communication.
SOLUTION AREAS
Evolving a brand positioning ‘GEARED UP’ to convey the renewed vigor and upbeat mood at Premium. The company was building new strategies to access new markets, investing in innovation and manufacturing capabilities, upgrading systems, etc. to empower itself for recovery and growth. The positioning developed by Interics not only communicated the ‘changing face’ of Premium to its external stakeholders and built confidence in Premium’s offerings, it served to boost morale and invigorate motivation within the company.
A unique visual language was built around this positioning and served as the foundation of its communication and brand building. Interics even implemented it on corporate stationery to create a sense of ownership, involving and empowering team members as integral participants in Premium’s new growth story.
A unique visual language was built around this positioning and served as the foundation of its communication and brand building. Interics even implemented it on corporate stationery to create a sense of ownership, involving and empowering team members as integral participants in Premium’s new growth story.
Outcome
The identity design successfully created impact and succeeded in building a contemporary, futuristic brand while communicating the fact that Premium was on the upward curve. The new positioning resonated with internal and external audiences alike, infusing new confidence and energy into employees while enhancing the company’s image in the industry.
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VAEVICTUS
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