Innovation experience centre

Space Branding Strategy | Spatial Design Theme

JSpace Graphics, and Installation Design | Project

Planning and Management

Total Area - 6,000 Sq. Feet.

Since pioneering India’s first indigenous milk packaging machine in 1977, Nichrome has been at the forefront of next-generation packaging technology. With a legacy of innovation and deep expertise in packaging systems, Nichrome delivers integrated, automated solutions for enterprises of every size. From food and pharma to personal care and beyond, the brand partners with customers across the entire lifecycle. Headquartered in Pune, with a presence in 50+ countries and over 11,000 installations worldwide, Nichrome remains a trusted name in Indian manufacturing.

Approach

Interics approach was to conceive and design an experience centre that functions as a strategic brand environment, one that takes visitors through a thoughtfully curated journey of legacy, expertise, and scale. The space was envisioned as an immersive narrative, translating complex capabilities into clear, engaging experiences. Through a seamless spatial flow and purposeful storytelling, the experience centre is designed to communicate depth, credibility, and leadership while enabling stakeholders to intuitively understand the organisation’s evolution, strengths, and future-ready outlook.

Solution Areas

The experience centre was developed around key strategic themes that define the brand’s identity and strength.

Legacy
A narrative-led spatial design that reinforces the organisation’s pioneering journey and long standing leadership in packaging solutions.

Innovation & Expertise
Clear representation of technological capabilities and domain expertise through curated displays of packaging systems and applications.

Values & People
Recognition of the organisation’s people and value system as central contributors to its growth, credibility, and consistency.

Diverse Industries
Showcasing the ability to deliver customised, application-specific solutions across a wide range of industries and operational requirements.

Outcome

The experience centre emerged as a high-impact brand asset one that strengthens perception, builds confidence, and articulates the organisation’s depth, intent, and leadership through experience-led storytelling. It enables stakeholders to understand not just what the organisation does, but how it leads, innovates, and delivers value at scale.

The space functions as a strategic engagement environment, reinforcing brand stature, enabling meaningful business conversations, and leaving visitors with a lasting, credible impression of the organisation’s journey and future direction.