Industrial Automation
For almost four decades, Messung has been at the forefront of industrial automation in India. Today, our portfolio and prowess extend far beyond this field to Building & Infrastructure Automation, Home, Office & Hotel Automation, Power Distribution & Control, Energy Management, Test & Measuring, Electronic Assembly, Workplace Ergonomics and Cleanroom Ergonomics.
Website Management l Social Media Marketing l Search Engine Optimization l Content Marketing I Email Marketing.
Approch
Interics partnered with Indah to understand their company, process and products in depth.
We discovered that for Indah, chocolate making was not merely a business, it was an art. We decided to build upon this idea in our design and communication.
SOLUTION AREAS
Design Strategy positioning Indah Chocolates as a handcrafted, premium, ‘bean-to-bar’ chocolate brand. Designing the Brand identity of Indah – inspired by the cocoa pod. A cross-section view lent itself to a delicate, flower-like graphic that created an exclusive identity for the brand. Developing artistic product packaging design using hand-drawn, customised illustrations based on the ingredients that go into Indah chocolates – to emphasise the ‘authentic’ and ‘hand-crafted’ quality of Indah products and build a distinct shelf presence.
OUTCOMES
Interics helped shape the Praan:t boutique into a premium, niche retail space that is both cosy and chic, representing the originality and creativity of the brand. It also successfully communicates the brand’s commitment to promoting India’s textile crafts and regional artisans.
SARVPURE
Food
QUALIS
Technology
