A Revitalizing Fruit, Vinegar And Herb Infused Elixer
Indah is a pioneer ‘bean-to-bar’ chocolate manufacturer offering hand-made chocolates with personal attention to the entire process from sourcing the raw material to crafting the end-product.The task for Interics was to create a distinct brand identity, positioning Indah as a premium brand, while reflecting the passion, labour and meticulous attention to detail that goes into the careful making of Indah chocolates.
Website Management l Social Media Marketing l Search Engine Optimization l Content Marketing l Email Marketing.
APPROCH
Interics partnered with Indah to understand their company, process and products in depth. We discovered that for Indah, chocolate making was not merely a business, it was an art. We decided to build upon this idea in our design and communication.
SOLUTION AREAS
Developing an inviting customer journey through the different rooms of the bungalow. With carefully curated accent artefacts and furniture, we emphasised the founder-designer’s approach to uniqueness and craftsmanship. Creating displays and 3D installations with different traditional textiles to highlight the label’s focus on India’s rich textile heritage. Delivering a flawless finished retail space, from concept to commissioning, with a reliable vendor network and proven project management skills. Interics carefully sourced and sampled materials for the creative installations, and ensured high quality execution.
OUTCOMES
Indah was introduced in the market with a compelling brand identity and packaging, and eye-catching differentiation.
