With the growth of competition throughout the industry, brands have prioritized creating engaging and immersive experiences for their audience. Experience and technology inspire excellence, create a journey of discovery for the audience, and showcase the innovation and progress of the company. Highlighting the brand’s products, services and values creates brand engagement and improves awareness.
This is where Interics Designs a leading branding and design agency comes into the picture. Our specialized division, INSpace, excels in delivering innovative solutions for space branding and design, ensuring each customer experience centre is both impactful and memorable.
We understand that spatial design and branding can be powerful tools to create meaningful thematic zones and environments in experience and technology centres. Therefore, we mindfully collaborate with our clients to ensure an efficient design, implementation, and delivery process. We also work towards highlighting the brand’s success story and values through creative and immersive spatial branding.
Here’s how we showcase company culture through space branding –
For each project, a dynamic and suitable design process is identified and adopted. When developing an experience centre, we prioritize crafting a memorable and immersive experience.
- Brand Identity – It is an essential consideration, by utilizing relevant visual elements and sensory cues we enhance visitor engagement. We also ensure the latest trends and industry demands are incorporated to meet the client’s requirements throughout the different phases of the design process.
- Spatial analysis: Detailed recce and space analysis coupled with brand and market research improves the design decisions. It forms a comprehensive understanding of the site and brand. Through site visits and spatial analysis, Factors such as accessibility, sun shadow analysis, distance, proximity, and movement throughout the site are examined.
- Zoning and content mapping: Crafting a spatial brand theme and narrative to support the zone-wise distribution. Each touch point has a key message that highlights the company’s primary objectives.
- Concept creation: Each touchpoint in space is detailed and aligned with story-driven content and look and feel attributes to evoke desired user emotions.
- Design development: Defining the brand experience through Artwork, graphics, 3D installations, and supporting visual elements for different touchpoints based on their topics.
- Production: Preparing production-ready files, and selecting materials according to the look, feel and key messaging of each key point.
CONCLUSION
As an international space branding agency, we have worked towards creating inclusive and immersive experiences and technology centres. An experience centre can be a powerful tool for brands to connect with their audience. Immersive environments can be made through spatial design, which can improve the experiential spaces.
With more than 30 years of hands-on experience and extensive knowledge in the industry, Interics has been a renowned and reliable partner for any brand. Additionally, we have stayed ahead in the industry, by adapting and integrating emerging trends and technologies in our projects.
Our approach and effective strategies set us apart, we ensure that our clients are provided with the best solutions catered according to their needs. So, connect today to give your audience an experience that they will not forget.
