Rooted in India

Office Space Branding | Environmental

Graphics and 3D Creative Installations

Murals | Project Planning | Production

and Execution

Office Space Branding | Environmental Graphics and 3D Creative Installations Murals | Project Planning | Production and Execution

Total Area - 5000 Sq. Feet.

Epiroc is a leading global productivity partner for the mining and infrastructure industries. Leveraging cutting-edge technology, Epiroc develops and manufactures innovative, safe and sustainable drill rigs, rock excavation and construction equipment and tools.

For the spatial design of its corporate office in Pune, the brief was simple: create a lasting impact and establish a distinct identity that sets it apart from Epiroc’s relatively standardised offices across India, while remaining aligned with the company’s global brand guidelines.

Approach

Epiroc’s corporate office design draws inspiration from India’s rich architectural and artistic heritage. The entire design curation was conceptualised to highlight Epiroc’s brand story of ‘Building India’. Recognising that the target audience for a corporate office differs from that of sales and regional offices, the approach focused on reaffirming the multinational’s ‘Indian-ness’ while creatively showcasing the organisation’s values and strengths. The 3D installations and graphic analogies were carefully crafted to fulfil these objectives.

Solution Areas

Connecting India’s outstanding craftsmanship and culture to Epiroc’s widespread presence in the country through a vibrant and cohesive visual language.

Promoting artisanal and local craftsmanship with unique 3D installations that transform the perception of space, giving the office the ambience of an art exhibition or a curated museum environment.

Outcome

The office space design has successfully delivered the impact and differentiation the client envisioned. The environment now reflects a stronger cultural connection, enhances the overall brand experience and leaves visitors and employees with a memorable and meaningful impression.