Embedding brand Into space

Corporate Office Branding |

Environmental Graphics and 3D Creative Installations |

Project Planning, Production and Execution

Corporate Office Branding | Environmental Graphics and 3D Creative Installations | Project Planning, Production and Execution

Total Area - 6000 Sq. Feet.

Chicago Pneumatic is a global industrial manufacturer with a legacy dating back to 1901, known for high-performance power tools, air compressors, generators, light towers and hydraulic equipment. Built around pioneering design, technology, reliability and a strong understanding of customer needs, the brand delivers engineered solutions for professional and industrial applications.

Approach

For Chicago Pneumatic’s 6,000 sq. ft. Dapodi, Pune office, we approached the workspace as an extension of the brand itself. The objective was to create a distinctive spatial identity that communicated the brand’s industrial heritage, engineering expertise, innovation and reliability, while clearly differentiating functional zones and creating a consistent visual experience throughout the office.

Solution Areas

We developed a comprehensive Workspace Branding and Spatial Design Strategy, covering the spatial design theme, space graphics, illustrations, project planning and execution. The branding system was applied across key touchpoints including the Reception Anchor Wall, Navigational & Wayfinding Touchpoints, Collaborative & Social Hubs, Workspace Zones, Micro Touchpoints, Conference Rooms and Meeting Rooms. Industrial inspired graphics, brand led visual elements, custom illustrations, murals and installations were integrated into the architecture to create a cohesive environment that reflects Chicago Pneumatic’s engineering driven personality.

Outcome

The result was a strong, cohesive and brand led workplace environment that transformed the 6,000 sq. ft. office into a physical expression of Chicago Pneumatic’s identity. Each zone serves a clear functional and visual purpose, while the overall experience reinforces the brand’s heritage, technology, reliability and industrial character creating a workspace that is both engaging for the employees and aligned with the brand’s professional image.