Outcome

The primary visual element developed to communicate the brand’s dynamic innovation and the positive growth their products bring to customers, was the arrow. Interics used this graphic creatively throughout the stall to convey the sense of thinking and moving ‘beyond’.

For branding, a large cylindrical branding pylon was created which was visible from any point in the hall. External surfaces were used for brand imagery and video wall. The predominant colour palette was white and grey, accented with the brighter brand colour, yellow. Inside the stall, emphasis was given to products strategically displayed with space for viewing and discussions with CTR staff.