Epiroc
Rooted in India
Branding
Total Area - 8000 Sq. Feet.
Atlas Copco Group is a Swedish multinational industrial company with a legacy of innovation dating back to 1873. With a strong focus on technology, productivity, sustainability and long-term value creation, the Group continues to transform industries through intelligent products, services and solutions. Its diverse businesses and strong brands are united by a common purpose: enabling technology that transforms the future. This legacy became the foundation for creating an office environment that communicates not just what Atlas Copco Group does, but how it thinks, innovates and moves forward.
The approach was built around the central idea of “Journey & Transformation” showing progress as an ongoing journey rather than a single achievement. We translated Atlas Copco Group's brand philosophy into a visual narrative that moves through innovation, technology, excellence, sustainability, long-term impact and progress. Instead of treating office branding as isolated wall graphics, we approached the workplace as a storytelling environment, where every space contributes to the larger brand narrative. The visual language combines clean corporate aesthetics with illustrative storytelling, human interaction, technology-led imagery and directional elements to create a sense of movement, connection and continuous transformation.
We transformed key office touchpoints into immersive brand storytelling spaces, using walls, reception areas and circulation zones as chapters of the Atlas Copco Group journey. The designs communicate themes such as Global Vision, Innovation, Customer Voice, Lean Manufacturing, Service Development and Service & Logistics, connecting the company’s people, technology, customers and operational excellence. At the reception, the Innovation, Commitment, Interaction graphic establishes the brand’s forward looking philosophy, while other spaces visually connect customer needs, product development, procurement, manufacturing and service.
The final environment turns the office into a living expression of the Atlas Copco Group brand a space that informs, inspires and reinforces the organisation’s culture every day. The branding creates a clear visual journey from vision to innovation, from technology to customer value, and from today’s progress to
long-term impact. By integrating the brand’s purpose and business philosophy into the architecture rather than simply applying logos and messaging, the space delivers a stronger employee and visitor experience while making Atlas Copco Group's legacy, capabilities and future focused mindset tangible within the workplace.
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